By [Paul] | Entertainment Desk | October 2025
In a dramatic twist that’s got social media buzzing, self-styled relationship coach Blessing CEO has backtracked on her earlier announcement that she and fiancé IVD are done. She now claims the breakup was a deliberate attempt to stir controversy and reclaim her public relevance.
Her confession has reignited debates: was the breakup ever real — or just content in disguise?
Timeline of Events
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Earlier this week, Blessing CEO took to Instagram and announced that she and IVD were officially splitting. In her post, she said, “Officially ending the content creation between us … Back to my controversy, love is not for me.”
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She indicated she might sell or give away the engagement ring, and that she’d cover up a tattoo she had dedicated to him.
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Hours later, she posted another video showing her and IVD shaking hands amicably, signaling reconciliation.
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In a follow-up post, she admitted the breakup was a calculated move. As she put it:
“I was losing my touch of controversy. Decided to test it again. I still got the magic … Wedding loading.” The Nation Newspaper+1
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She apologized to bloggers and announced that her asoebi (traditional wedding guest attire) was “ready.”
The reversal has left fans and critics alike scrambling to decipher which parts were real and which were staged.
Public Reaction & Social Media Buzz
Online chatter erupted almost immediately:
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Many fans expressed frustration, calling the stunt “tiring” or “manipulative.”
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Others defended her, arguing that in the attention economy, sometimes you have to break to rebuild your relevance.
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A few users joked that the “breakup” was clickbait to make headlines again.
One viral comment read:
“She wants to trend no matter the cost.”
Still, some fans expressed relief at the reconciliation, especially given IVD’s troubled public history. The Nation Newspaper+1
Analysis: Real Heartbreak or Calculated Stunt?
Why Analysts Think It’s a Strategy
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The timing coincides with her launching or promoting new brand/content ventures.
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Blessing herself admits the move was to reclaim controversy. The Nation Newspaper+1
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The u-turn came quickly, suggesting a planned “shock and reveal” arc.
Arguments for Genuine Emotion
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She made moves symbolic of closure (selling ring, covering tattoo) which may indicate emotional weight. PM News Nigeria+1
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Close insiders (allegedly) have commented on tensions in her relationship with IVD.
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The public confession of “losing touch” may speak to pressure she feels as a public figure.
It’s likely a hybrid: part authenticity, part strategy.
What This Means for Blessing CEO’s Brand
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She knows how to keep eyes on her — whether by romance, drama, or “emotional reveals.”
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The stunt (if it is one) serves as a reminder of the thin line between personal life and content monetization.
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Going forward, fans will watch more critically: is she building a legacy of sincerity or spectacle?
Regardless, she’s back in headlines — and that was likely part of her objective.
Conclusion
Blessing CEO’s reversal on her breakup with IVD has turned what many believed was a romantic crisis into one of the most talked-about content strategies of recent times. Whether real or fabricated, the move cements her status as a master of relevance in the digital age.
One thing is certain: the world’s watching — and she’s still got their attention.
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